MOOKIE CONCEPT

The Mookie Concept

The Mookie concept is a new one – developed from a variety of current trends in the world of marketing. Traditional channels are losing ground to new, smaller formats online. Social networking sites and sites with user generated content have become part of everyday life. Video on the web has more or less exploded. What was once a text-based media spiced with moving pictures is fast becoming a media of moving pictures with elements of text.

As a consequence, the new-media landscape is a strange and bewildering place for marketers to navigate. On top of that, many traditional advertising agencies and production companies lack knowledge and interest in the new ‘small formats’.

Mookie enters the frame.

Mookie provides a commercially-viable answer to the high demand for online video content by creating a platform that acts both as a social networking community for independent filmmakers and as an interface between them and marketers who need video productions. The result? Marketers get the video content they need at a competitive price. An exclusive network of filmmakers gets the chance to earn money on what they love to do. And we get to run an exciting, sustainable business at the cutting edge of the marketing and media environment.