FAq for marketers

STILL UNSURE ABOUT SOMETHING? YOURE NOT THE FIRST.

Q: What is a Marketer?
A: A Marketer is Mookie’s definition of any person or company who would be interested in purchasing the services offered by Mookie and its community. There are many examples of a Marketer, including:

• A small company who has a need for moving images illustrating their product.
• The marketing department in a large organization that wants to access an effective and creative channel for viral films.
• A publisher who wants film material for its website.
• An operator who have invested billions in infrastructure but lack content to send through the mobile network, etc.

Q: What value does Mookie bring to me as a Marketer?
A: Mookie is responding decisively to the changing climate for media and marketing, particularly the increasing need for moving pictures, especially in digital channels. Internet has reached a tipping point where it’s now transforming into a moving medium of images instead of a simple text-based medium. During this process, billions of companies and web builders are discovering the need for fresh ideas and production of video clips for the Net. Mookie will support this need through the establishment of platform containing thousands of talented filmmakers eager to show their abilities. This support is much more cost-effective than traditional channels. It also enables capitalization on the phenomena of user-generated content, which is a proven success when one realizes that 75% of the 100 most visited sites are based on user-generated content.

Q: But how does it work?
A: We have tried to describe our offering and how it works under the pages found in the “About” section on this site. Briefly, Mookie could be described as a marketplace where buyers of film meet producers of moving images. Mookie could also be regarded as an agent who governs the interest of its artist (community members defined as “contributors”) and finds ways to distribute and charge for their talent. By providing independent creators with these services, we offer them a powerful way to commercialize their talent. At the same time, we offer Marketers a solid and effective channel to creative film material. This is a win-win for all parties.

As soon as a Marketer has established contact with a Mookie representative or applied for Mookie’s services, a user account will be opened where the Marketer will have access to the community. A marketer cannot access the Contributors on an individual basis, but have the opportunity to post assignments that will reach the entire or selected parts of the community. The assignments can be in the context of a job posting where Contributors can apply for the job or in the context of a contest where the Marketer will receive multiple alternatives from which to choose. A Marketer pays Mookie for the use of our services, after which Mookie pays the contributor.

Q: What does it cost?
A: Mookie have put together a price list covering the various services offered. This may be requested from a Mookie representative or via sales@mookie.com. However, the major portion of the total cost is dependant on how much you are willing to spend relative to the quality received. For example, to appoint a prize sum of 10.000 € in a contest will be more appealing to the contributors than a price sum of 1.000 €.

Q: What do I receive by using Mookie?
A: What you receive is dependant on what you have requested. However, Mookie offers ideas and production of film material, as well as knowledge about distribution in the virtual channels – all of which is generated out of the gathered expertise in our community and packaged in a relevant and solid format.

Q: Can I really rely on the quality of the outcome?
A: From the start, Mookie have invested in inviting the most talented people as members in our community. Our hope is that this will form a substantial base for further growth of the community in a qualitative way. We will also ensure that only those applicants with a credible background are approved as new members to the community. This, in combination with the fact that a Marketer will be in control of selecting the contributor or most appropriate material that has been requested, ensures that certain levels of quality will be met. As with any other source of creative and artistic material, Mookie will continuously be judged by the results that are delivered. A prospective Marketer can always access references in order to judge whether the services are relevant or not.

Q: How do I order the Mookie services?
A: Send an e-mail to sales@mookie.com with your contact details and a representative from Mookie will quickly respond.